Food & Beverage experiences in local destinations are an exceptional driver for tourism at an international level: Europe is the top destination at the moment. Read the the “Do Eat Better Experience Observatory”

MILAN, ITALY, March 07, 2024 /24-7PressRelease/ — Food and wine tourism is a rapidly growing trend in the travel industry that combines the pleasures of food, wine, culture and travel. As travelers are increasingly interested in unique and authentic experiences, this type of tourism has gained popularity and is having a significant impact on the market.

This was revealed by the data from the latest Do Eat Better Experience Observatory, a project aimed at promoting traditional dishes, specialties and delicacies through the eyes and taste of local populations. The company’s tours are created with passion and dedication, thanks to the help of many gourmets and gastronomic experts (
In 2022, the food tourism market was valued at $1,116.7 billion and is expected to rise to $1,796.5 billion by 2027, a growth of 16.8%.

Before visiting their destination, 80% of travelers research food and drink before they go: Research shows that 70% of people choose a destination based on the food and drink there.

95% of US citizens are interested in having a “unique gastronomic experience”. 77% of millennials travel for a memorable dining experience. 59% of respondents said they believe food and drink is more important today than it was 5 years ago.

Europe dominated the global market with a revenue share of more than 30.0% in 2023. This region dominates the culinary tourism sector thanks to outbound tourism, which accounts for approximately half of the world’s outbound tourism. According to the CBI Ministry of Foreign Affairs, 3% to 5% of European tourists are mainly culinary tourists. Tourists spend around 25% of their budget on food and drinks, which can be up to 35% for expensive destinations and 15% for budget destinations.

73% of people said that the variety of cuisine makes a place a good dining destination. This is followed by regional cuisine (36%), the reputation of the restaurant (18%) and tradition (95%).

“Food and wine tourism adds a new dimension to the tourism business, allowing it to expand enormously. The main objective of the food and wine tourism sector has been to promote the regional characteristics of various tourist destinations and attract more tourists to these destinations.” – says Daniele Tardivelli, CEO and cofounder at Do Eat Better Experience.

“The growth phase of the market is high and the pace is accelerating. The market is characterized by a high degree of innovation due to rapid technological advances driven by factors such as NFC technology used to provide travelers with important information about the destination, local foods popular in the location and many other information personalized for the traveler,” – concludes Francesco Profumo, cofounder at Do Eat Better.

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