ICERTIAS Strengthens Commitment to Excellence in Market Research Through ESOMAR Membership
ZURICH, AMSTERDAM, November 28, 2023 /24-7PressRelease/ —
• ICERTIAS becomes a corporate member of ESOMAR, committing to ethical market research standards
• Membership enhances ICERTIAS’s credibility and methodological alignment with global best practices
ICERTIAS, a distinguished market research and consumer certification entity, has strengthened its industry leadership by becoming a corporate member of ESOMAR, the premier global organization for market, social, and opinion research. This affiliation underscores ICERTIAS’s commitment to ESOMAR’s ethical standards and vision, bolstering its dedication to unparalleled research excellence and integrity worldwide.
Headquartered in Amsterdam, ESOMAR is the preeminent global membership organization that unites market research experts and top-tier market research companies. Established in 1947, it boasts a vibrant network of more than 40,000 professionals across 132 countries, including more than 750 corporate members.
Famed for promoting the utmost standards of data integrity and market analysis, ESOMAR collaborates with the ICC (International Chamber of Commerce) to maintain a code of practice initiated in 1948. The ICC/ESOMAR International Code on Market, Opinion, Social Research, and Data Analytics prescribes the ethical and professional norms for the worldwide data, research, and insights sector, enforced globally through a partnership rooted in shared values.
ESOMAR represents the vanguard of research integrity and innovation, advocating for the responsible use of data and insights in market research. It has a long-standing reputation as the custodian of ethical research practices.
By joining ESOMAR, ICERTIAS has solidified its influence and dedication to principles that champion consumer trust and business transparency. This significant step not only amplifies ICERTIAS’s robust certification and award programs such as the Best Buy Award, QUDAL – QUality meDAL, and Customers’ Friend but also aligns its market research and market analytics methodologies with international best practices.
Founded in 2011 and headquartered in Zurich, Switzerland, ICERTIAS – International Certification Association, stands as a globally recognized organization in market research and business certification, influencing over 40 countries across the globe. Its mission is to empower consumers by directing them to high-quality, valuable, and sustainable products and services. Celebrated for its distinguished certifications, ICERTIAS advocates for superior quality on the global stage, now reinforced by its membership with ESOMAR, mirroring a shared ethos of integrity and advancement in market research. On the international stage, ICERTIAS is particularly celebrated for its certification and award programs, including the Best Buy Award, QUDAL – QUality meDAL, and Customers’ Friend.
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