Company says team will focus on continuing revenue and customer base expansion for its innovative ValuesFinder language intelligence software

MINNEAPOLIS, MN, August 23, 2022 /24-7PressRelease/ — Pluralytics, an AI precision language intelligence startup that predicts how language is likely to connect with people based on their personal values, today announced that it has hired Nebiyu Elias and Benjamin Zats as Senior Account Executives. Both Elias and Zats have impressive track records as sales executives in B2B SaaS with proven abilities to generate customer and revenue growth.

Elias, who has deep experience selling software into the SMB, mid-market and enterprise spaces, joins Pluralytics from Notarize, the leader in remote online notarization for business. “I am excited to be joining Pluralytics at this stage in its growth cycle,” said Elias. “They’ve demonstrated traction with some big companies across brand, marketing and human resources and I look forward to helping take it to the next level.”

Zats, who has had a career marked by developing high-grossing sales plans at companies like StratexHR, joins Pluralytics from Austin-based Gembah, the world’s first Global Marketplace for Product Development. “The Pluralytics platform solves a unique and pervasive problem for companies who want to connect more deeply with customers and remain in their authentic brand voice,” said Zats. “There’s lots of upside potential and I am looking forward being a key part of the growth.”

Pluralytics launched its ValuesFinder™ product in 2021, has raised over $4M in seed financing, and counts Great Clips, Best Buy and other Fortune 500 companies as its customers. “We are at an inflection point in our growth and it is time to pour some fuel on the fire,” said Pluralytics COO and Co-founder, Rick Byrne. “Ben and Neb have exactly the experience we need to generate steady and fast growth as we head into this next phase of our expansion.”

About Pluralytics
Pluralytics ValuesFinder SaaS platform powers values-driven communications. It identifies language patterns and matches them with people’s values by analyzing content across any channel and defining which values-driven consumer or employee segments a brand most aligns with — and why. It recommends language to appeal to more people with scaled scientific precision and measurable improvement in engagement while helping companies remain consistent with their brand voice. For more information visit

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